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What is the Health Promotion Agency's Role?

The Health Promotion Agency (HPA) is contracted by the Ministry of Health run a national media campaign to encourage people to make positive behaviour changes. HPA also supports gambling harm services to deliver national activities at a local level. HPA’s work is underpinned by research and evaluation.

How can the Health Promotion Agency Support You?

There are a number of ways that the Health Promotion Agency (HPA) can support you in your work:

  • The HPA is responsible for developing key messages that you can leverage off at a local level.
  • We can also support you with media advice and suggestions for working with them. If you have any questions about this or would like some support please contact us on
  • If you are keen to be involved with Gambling Harm Awareness Week, here’s the place to stay connected.
  • Do you work with class 4 venues? The HPA has developed a national approach for supporting host responsibility and it’s easy for you to get involved.
  • The Choice Not Chance Community Fund has been set up to support community groups like yourselves to develop initiatives that promote nationally consistent messages, using an approach that is locally appropriate.
  • Merchandise and resources are available to support your public health activities.
  • HPA develops a range of up to date research publications to inform programme development and support sector activity. All research can be accessed here.
  • If you are keen to keep up to date on ways that HPA can support you, ensure you are signed up to our newsletter.